More than ownership
Owner experiences, hospitality opportunities, destination ride-ins and limited partner benefits designed to make being part of Avenrà feel genuinely different.
Avenrà public roadmap
The roadahead2027
More places to discover Avenrà. More reasons to own one. More opportunity for the partners building the next chapter with us.
Why 2027 matters
A motorcycle brand you can experience.
2027 is about taking Avenrà beyond the specification sheet—into destinations, communities and commercial spaces where people can see the motorcycles, meet the people behind them and become part of the story.
More reasons to engage
National brand activity that creates conversations, local content, customer events and qualified interest for the businesses already representing Avenrà.
A stronger platform to join
A low-burden way to host Avenrà, supported by recognisable national partnerships, central expertise and a growing calendar of customer experiences.
2027 at a glance
Three connected routes to growth.
Golf Growth Group
A two-year partnership bringing Avenrà into a 650-club network through digital promotion, events, hospitality and selected golf experiences.
Avenrà Velocity
A season-long Flamingo Land activation spanning the arrival, queue, ride, exit and a dedicated indoor Avenrà showroom.
Experience Centres
A carefully selected network of host locations bringing the EVO and the Avenrà story closer to customers around the UK.
National partnership / Year-round 2027
Avenrà meets the business of golf.
Golf Growth Group × Avenrà
Visibility that becomes an experience.
Our partnership with Golf Growth Group places Avenrà in front of an established audience of golfers, members, visitors and businesses—not through one isolated campaign, but through year-round activity.
That includes in-club digital media, a business profile and direct website link within the network's app, monthly promotional opportunities, corporate networking, product displays and access to golf venues around the UK—including opportunities connected with venues such as The Belfry.
650golf clubs across the wider network
2 yearsof partnership activity
All yearfor visibility and hospitality
For customers
Selected complimentary rounds, owner golf days, competitions and rewards that turn the partnership into something Avenrà riders can actually enjoy.
For existing dealers
Customer hospitality, business networking, local displays and campaign content that can open doors well beyond the traditional motorcycle audience.
For Experience Centres
A ready-made calendar for co-hosted events, introductions and local activation—backed by a credible national business network.
Complimentary golf is included in the partnership. Avenrà will use its allocation to create opportunities for owners, dealers and commercial partners throughout 2027. Locations, eligibility and booking availability will vary.
Meet Golf Growth Group (opens in a new tab)Flagship activation / March–October 2027
Avenrà Velocity @ Flamingo Land.
A complete visitor-journey partnership built around British performance, electric motorcycles and one of the park's most visible attractions.
8interactive 40-inch screens through the queue
12ride vehicles in Avenrà Velocity livery
20 × 20mindoor showroom with the EVO as its centrepiece
7,000average daily visitors across the park
A benefit worth riding for
Complimentary season passes.
A limited number of complimentary season passes will be made available to Avenrà customers and commercial partners on a first-come, first-served basis. They create a brilliant reason to ride in together—and a genuinely memorable photo opportunity for the customers who ride Avenrà motorcycles and the dealers who sell them.
Release dates, allocation and collection details will be announced ahead of the 2027 season.
Avenrà Experience Centres
Selected hosts. National momentum. No traditional franchise burden.
Our 2027 Experience Centre network is designed for respected automotive and lifestyle businesses that want Avenrà in their space—without changing what already makes their business successful.
The 2027 host strategy
One EVO-led platform. The breadth of Avenrà.
The EVO can be configured around different rider requirements, allowing one motorcycle to represent the wider offer without asking a partner to host a separate ONE-only display.
A selected host location
Display an Avenrà EVO and premium point-of-sale material inside an established business—not another franchise bolted onto it.
Avenrà handles the journey
The host makes the introduction; Avenrà leads the specialist sales process and supports finance administration and the customer journey.
Up to £1,000 per sale
Earn a clear introduction fee for every completed sale, with the amount determined by the agreed partnership level.
Low operational burden
Designed to avoid the conventional stock commitment, finance administration and added aftersales workload—just a premium product and qualified introductions.
Golf Growth Group and Flamingo Land give every Experience Centre a stronger national story to share locally—while each host gives customers somewhere credible to meet Avenrà in person.
Discuss an Experience CentreConversations shaping 2027
Hear the thinking behind Avenrà.
Founder and CEO Paul Cummins joins Charging Stack and JUSTRIDE to discuss the motorcycles, the technology and where Avenrà is heading next.
Your place in the roadmap
Different audiences. One connected year.
Watch for owner opportunities
Golf allocations, Flamingo Land season passes and destination ride-ins will be released in stages as the 2027 calendar is confirmed.
Ask about 2027 owner benefits →Turn national activity into local momentum
Plan customer invitations, ride-ins, hospitality and content around the partnerships, supported by the Avenrà team.
Open the Dealer Portal →Join the physical network
Bring the Avenrà EVO into your location and connect your business to a distinctive national customer experience.
Start an Experience Centre conversation →The road is opening
2027 starts with where we show up.
On the road. At the golf club. Inside one of Britain's best-known family destinations. And in the businesses chosen to become Avenrà Experience Centres.