Confidential Strategy
Dealer Partner Prospectus 2026
We don't just supply bikes.
We supply customers.
Paul Cummins · CEO · Ampera EV Ltd
The Opportunity
Most manufacturers expect you to do all the heavy lifting. We work differently.
Avenrà has built a two-tier network designed to funnel high-intent leads directly to your showroom. We are deploying 100 "Satellite" display locations across the UK specifically to drive traffic to our 24 Dealer Partners.
High-Performance Electric motorcycles rideable on a Car Licence (CBT).
100 ARC Locations feeding you leads, plus £-for-£ marketing matching.
We are capping our UK network at 24 Authorised Dealer Partners (ADPs). This ensures massive, protected territories for every partner.
Paul Cummins
CEO, Ampera EV Ltd
Model: ONE
Light, agile and confidence-inspiring. The ONE brings the thrill of instant torque to everyday riding. 11kW peak output sits right at the limit of what is permissible on a CBT.
Model: EVO
Flagship performance. The EVO brings superbike poise, intelligent electronics and 0-60 acceleration that beats most sports cars.
Despite the 37kW peak, the 10kW continuous rating makes this legal for 17+ riders with a CBT. It is the highest performance CBT-legal bike on the market.
Marketing Strategy
Buyers are moving from "Toys" to "Tools." The Avenrà ONE offers a drastic reduction in running costs compared to segment leaders.
| 3-Year TCO | Yamaha MT-125 | Avenrà ONE |
|---|---|---|
| Price (Inc VAT) | ~£5,100 | £4,999 |
| Fuel (15k miles) | £1,080 | £60 |
| Servicing | ~£900 | ~£300 |
| Total Cost | £7,146 | £5,359 |
Avenrà matches your approved local marketing spend pound-for-pound during the launch period.
But you won't need it.
Our new ARC Program drives leads to you without you spending a penny on ads.
Network Strategy
We are building a commission-based sales army. 100 "Satellite" locations feeding leads exclusively to our 24 Dealer Partners.
We place static display units in high-wealth environments: Golf Clubs, Premium Gyms, and Detailing Studios.
These are places where your future customers have high dwell time, high disposable income, and zero distractions.
You don't pay for the marketing. You only pay when you win.
Referral Fee Split (EVO Example)
You acquire a confirmed sale for just £200. No ad spend required.
Stocking Plan
Minimum requirement: 2x Avenrà EVO demonstrators.
Two bikes. Two customer journeys. Both EVO demonstrators are supplied in Mode 1, securely software-mapped to replicate the accessible performance of the Avenrà ONE. This allows every ADP to demonstrate the ONE proposition through the premium EVO chassis, with EVO performance available through the authorised Mode 2 demonstration process.
| Model | Dealer Net (Unit) | Retail (Inc) | Qty | Net |
|---|---|---|---|---|
| Avenrà EVO Delivered in Mode 1 “ONE” map |
£6,290 +VAT | £9,999 | 2 | £12,580 |
| Total Mandatory | 2 EVO Units | £12,580 |
The launch bikes and complete £1,250 POS package are supplied and installed before payment is required. Settle within 90 days, or continue under approved stocking-finance terms from Day 91.
Pay the bikes and POS material at signup. Total launch package: £13,830 + VAT.
| Item | Cost |
|---|---|
| ONE iLLUMiGO Lightbox | £575 |
| EVO iLLUMiGO Lightbox | £575 |
| iPad Configurator Stand | £100 |
| Total | £1,250 |
Dealer Finance
Get the dealership fully stocked, branded and operational before the first payment is required.
£0 due at signup. 90 days interest-free.
This option can cover the launch motorcycles and all agreed showroom POS materials. We deliver and complete the setup while the account remains payment-free.
Rather than paying at signup and waiting for delivery, the preferred route reverses the order: your showroom is completed first, then payment becomes due.
Included: launch motorcycles, lightboxes, configurator stand and agreed setup materials.
Partners can still pay the full launch package at signup. However, our preferred route is the 90-day interest-free option because it removes the initial cash-flow barrier.
Rider Protection
Protection is not an option — it’s our foundation. Every Avenrà ships with an intelligent, wearable Airbag Jacket as standard.
The Ecosystem
The #1 objection from a car driver is: "I don't know where to take my CBT." We have solved it.
Official UK Training Partner.
RideTo.com is the UK's #1 platform for motorcycle training. We have integrated their booking engine directly into the Avenrà Dealer Portal. You can book their One-Day CBT at over 150 locations in a single transaction.
RideTo integration means you sell the training alongside the bike.
Class-leading range figures (220 miles Eco on EVO) remove the doubt.
Glass's Guide validation ensures rock-solid Residual Values for finance.
Innovation: HALO
The Future of Rider Safety.
360° Perception: IMX490 HDR cameras & 77GHz Radar create a "unified scene."
EyeTrack360™: Analyzes driver gaze. Knows if they have "seen you" 0.6s before they move.
SafeCore™: ASIL-D brain. Pre-charges brakes and limits throttle.
Project A:EX
200mph. 1.9s 0-60. Coming 2027.
| 0-60 mph | 1.9s (Burst) |
| Top Speed | 200 mph |
| Peak Power | ~180 kW |
| Torque | ~850 Nm |
| Charging | 150kW CCS2 |
Total Profit Potential
Most manufacturers just give you a margin. We give you a Volume Multiplier via the ARC Network.
Standard Walk-ins (2 per month). Standard Margin.
| Volume | Mix | GP Contribution |
|---|---|---|
| 26 Units | 75% EVO / 25% ONE | £42,116 |
~4 Feeder sites doing just 1.2 referrals/week total. Reduced Margin (Referral Paid).
| Volume | Mix | Margin | GP Contribution |
|---|---|---|---|
| 31 EVO | 50% | £1,643 (£1843-£200) | £50,933 |
| 31 ONE | 50% | £776 (£876-£100) | £24,056 |
| 62 Units | £74,989 |
£117,105
Excludes Volume Bonuses
Hitting 88 units triggers Tier 4 Bonus.
+ £22,000
Agreement Highlights
We believe in our product and our model. Our dealer agreement is designed to eliminate your risk and guarantee your territory.
You are granted an exclusive postcode region. Ampera EV Ltd will not appoint any other primary showroom within your Territory during the term of your agreement.
If your Gross Profit from new Avenrà sales in the first year is less than your Initial Investment (£12,580), we will buy back your Launch Package at 90% (subject to fulfilling basic marketing and lead management criteria).
After 180 days, you can terminate for convenience with 60 days' notice. We will repurchase unsold, pristine new vehicles at 100% of Dealer Net, and registered demonstrator models at 90%.
Full visibility of UK network stock via the Dealer Portal. Request a direct purchase or stock swap with other ADPs for a fixed £195 admin fee to guarantee you never miss a sale.
Operate as a Sales-Only center or gain "Authorised Repairer Status." Customers are covered by our Total Care Subscription, which includes mobile servicing directly from Ampera EV Ltd—removing workshop liability from your showroom if preferred.
Next Steps
The network is capped at 24 partners. The ARC network is already being built.
Join the only manufacturer actively building your customer pipeline.
System Ready
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